About LRF Media
LRF Media AB is one of the largest publishers of magazines and newspapers in Sweden with more than 30 titles. The annual turnover is above 50 million Euro and the company ha about 400 employees.
Background
LRF Media is very experienced in the making and selling of magazines and subscriptions. The challenge has been to increase the sales of related media and merchandise. To be able to manage sales of other products than magazines and newspapers LRF Media needed a e-commerce platform to handle multichannel sales through the Internet web store , customer service and coupons. LRF Media wanted to be able to sell both subscriptions and products online and needed the different systems to integrate smoothly.
Project scope
The project started with a pre-studie and specification phase. This followed by the implementation of the eNova e-commerce platform from Wipcore with customizations to make the solution fit the special needs of LRF Media. The project include integrations with the subscriptions system, warehouse, payment services and the companies business system.
Brightstep assisted and guided LRF Media all the way from the early pre-studies, and helped to design the store and optimize usability.
To make it possible for customer service to import and add coupons orders to the eNova platform Brightstep developed a coupon tool for easy back-office administration.
Objectives
- Efficient administration of multi-channel product sales.
- Increase total sales by adding the Internet sales channel.
- Better service for customers.
The result
The new system end the web store were released October 2008 about a year after the pre-studies started. Further development started immediately to continuously improve and optimize the solution.
Future
The challenge is to:
Optimize sales and increase conversion rates
Continuously improve business processes and the solutions efficiency
We have enjoyed working with LRF Medias and we are looking forward to continue our relationship and make LRF Media a very successful e-retailer.
