In 4 years, the sports chain Stadium made the journey from a brick and mortar retailer to a fully-fledged multi-channel company with e-commerce online and e-kiosks in the stores.

The change has included the construction of the unit picking stocks, processes for PIM (product information management, development of new organization and optimization of stadium.se to manage the sale.

Key account and project manager at Brightstep David Vallin, gives his version of the challenges that existed along the road.